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THE CONTINUING STORY

Archive for November, 2010

29 November 2010

A wine LOVEMARK

Part of the enjoyment of wine is the pleasure it brings into our lives. Wine creates a sense of occasion, it evokes emotion, it excites the senses – wine brings people together. As we open a great wine, a story unfolds, it reveals the journey, the place, the people, the vintage.

Walking amidst the vines can evoke all sorts of romantic notions – the anticipation and promise of a new vintage, the thrill and excitement of a new wine. The vineyard – an artist’s palette of red and gold with row upon row of sculptured vines is like music to the senses. It is all this and more that lured me into the world of wine – I am a romantic at heart!

So, here I am, a vineyard owner, wine producer, marketer, salesperson….. I’m officially in the world of wine – it has become my way of life. I won’t pretend, the journey has not been an easy one and I’m sure, the future will not be that straightforward. There have been moments where I have felt overwhelmed, at times frustrated, often exhausted. So why do I do this to myself? Well it’s easy – The vineyard is my passion, the wine is my LOVEMARK – like ‘nectar’ to the soul.

As I write this (my first blog) I ponder on how wine has become so much a part of our daily lives. Yet, there is so much more to learn, so much more to experience. As I begin this journey into the world of wine, I invite you to walk with me, where together we can share our stories.